Previously, we had discussed the artclone effect in museums, and its impact on cultural education, preservation, and outreach efforts, allowing museums to extend the reach of their collections beyond physical confines and engage diverse audiences in meaningful art experiences. Artclones are increasingly featured in museum shops, exhibitions, educational programs, and public spaces, serving as visual ambassadors for the institution’s cultural heritage and artistic legacy.

What happens when the space is private – in the workplace, for example?

What is the artclone effect at work?

This was the question posed by GESIDI Engineering & Architecture founders Federico N. Castria and Maria Teresa Monari Sarde’ in their quest to re-imagine the workplace at the offices of LCA, an independent, full-service law firm. 

The artclone effect at work is felt instantly as a presence, evoking both past and future in the present moment. As a focal point, the artclone captures our attention, but with a serious task – a guide to excellence.

This is the not-so-hidden message of all artclones – a symbol of excellence from the past which simultaneously promises a better future.

In a sense, to experience the artclone effect at work is a cultural branding decision, shaping the environment, culture, and even mindset of the organization. When applied to offices like LCA, the presence of artclones transforms the space into more than just a professional setting; it becomes a sanctuary of inspiration and aspiration.

The artclones serve as a constant reminder of the firm’s commitment to justice and integrity. They become educational tools, sparking conversations and fostering a deeper appreciation of history, and the legal profession’s evolution and impact on society.

In essence, the artclone effect at work transcends mere aesthetics; it becomes a catalyst for transformation, driving organizational excellence, and fostering a culture of integrity, innovation, and excellence. Through the strategic placement of artclones, organizations like LCA can create environments that inspire, empower, and elevate their workforce to new heights of success.

Federico Castria explains: “We think that the artclone effect promotes creativity and innovation by encouraging employees to think beyond conventional boundaries. By surrounding themselves with symbols of excellence and achievement, individuals are motivated to push the limits of their capabilities and envision a brighter future for themselves and their organization.”

He adds: “The artclone effect extends beyond mere decoration; it influences behavior and attitudes within the workplace. The presence of artclones inspires a sense of pride and purpose among employees, reminding them of the noble ideals they strive to uphold in their work.”

“The idea of cultural branding in the workplace can have many positives – particularly when the artclones enhances the client experience by creating a visually appealing and immersive environment,” says Maria Teresa Monari Sarde’. “When clients visit the offices of LCA, they are greeted not only by the professionalism of the staff but also by the ambiance of the space, which reflects the firm’s values and dedication to excellence. Artclones provide a unique opportunity for clients to engage with the firm’s history and expertise, thus strengthening relationships and instilling confidence in the legal services provided.”

Sarde’ also suggests that the artclone effect fosters a sense of community and belonging among employees, uniting them under a shared appreciation for art, culture, and the pursuit of excellence. “This sense of purpose for employees is felt intuitively – it is an emotion evoked by art, and in this case artclones.”

The artclone effect also works for an organization like LCA because the firm boasts a dedicated art law department, staffed by an interdisciplinary team of professionals who share a passion for art. The team offers all-encompassing consulting services in a wide range of areas, including: contracts, logistics, insurance, criminal law, copyright, advertising, generational transition, anti-money laundering, cultural patronage, and emerging fields like financial services and artificial intelligence. 

Barbara Dal Corso works at the intersection of art and technology. She is the co-founder of Artficial, the maker of the world’s first officially-licensed artclones.