In their recent book Regeneration: The Future of Community in a Permacrisis World, Christian Sarkar, Philip Kotler, and Enrico Foglia include cultural regeneration as one of the 9 domains of the Common Good needing regeneration (the others being social, economics, Nature, work, media, law, technology, and politics).
The authors define cultural regeneration as “efforts to revitalize and promote the cultural traditions, heritage, and identity of a community or region.”
They present six pathways to cultural regeneration:
In my experience, the artclone can play an effective role along all six of these pathways:
- Heritage Conservation: the process of scanning an artclone is an act of preservation because the digitalDNA™ is stored in the ARTvault™ for eternity.
- Cultural Fusion: the artclone is by definition a technological fusion, using modern day scanning technology to create a new interpretation of the ancient classic.
- Community Engagement: the artclone is an ambassador for the ancient world by engaging the museum visitor in ways the traditional sculptural masterpiece may not. For instance, the Meta-Experience at Palazzo Reale in Palermo engages the museum visitor by allowing them a level access and understanding not possible using the sculptural masterpiece on its own.
- Cultural Economy: the artclone generates significant economic for museum and institutional gift stores, as we mentioned in a previous post on the artclone effect.
- Identity and Understanding: because the artclone can be taken back into the personal living space of museum visitor, it extends the cultural legacy of historical works beyond the walls of the museum. The identity and cultural understanding of the object becomes part of the living experience at home.
- Cultural Education: through exhibitions, museum experiences, and educational workshops, the artclone provides a powerful physical testimonial of art, history, and technology – an intersectional journey of learning.
The artclone extends and disseminates culture by creating a bridge between the past and the present and is an effective tool for Cultural regeneration. That is the mission.
Barbara Dal Corso works at the intersection of art and technology. She is the co-founder of ARTficial, the maker of the world’s first officially-licensed artclones.
DISCLOSURE: Dal Corso is also a cultural regeneration expert at the Regenerative Marketing Institute.