Cultural Regeneration
The artclone creates new possibilities for local and national cultural expression. At artficial, we view our primary purpose as cultural regeneration – to protect, preserve, promote, and revitalize the sculptural legacy of humankind.
This includes:
- Digital preservation of historical art objects via scanning to capture the digitalDNA of the historic work and store it in a secure ARTvault
- Printing the officially licensed artclone of the object in 3D, which enables the public and institutions to purchase the artclone for installation in their private residences or elsewhere
- Creating a new revenue stream for the owner of the object – either a museum or a private collector
- Designing museum experiences which democratize and promote cultural heritage – both art and history – in the local community
- Expanding cultural education and tourism, which can provide economic benefits for local communities
Finally, we say with clarity: cultural regeneration must be sustainable. (This is the design principle behind the production and logistical processes developed by artficial.)
Sustainability Strategy
The product itself must be sustainable. For example, the artclones produced by artficial are 3D-printed using a weatherproof, plant-based, fiber material made from organic renewables, with a carbon footprint which is 75 percent lower traditional plastic. The artclone is also bio-degradable – which means it can be decomposed into natural and harmless substances.
Artficial also decided to print artclones on demand, thus eliminating excess inventory and waste. The production process creates next to zero-waste. The packaging is eco-friendly as well.
Finally, artficial chose to build their production facilities locally in the EU, in Sicily, thus minimizing shipping and transportation costs.
Artclones enable museums around the world to promote both cultural regeneration and sustainability – simultaneously.
We will explore museum experience design in a future article. Stay tuned.
Barbara Dal Corso works at the intersection of art and technology. She is the co-founder of ARTficial, the maker of the world’s first officially-licensed artclones.