Museums represent a major social investment in communities and society. The function of a museum is more than a repository of valuable objects. A museum is a social and cultural center for the community, providing both a link to the past and a connection to the possibilities of the future. Importantly, a museum can provide immersive, public experiences where the museum visitor is an active participant in the regeneration of cultural legacy – at a local, national, and global level.
The strategic value of cultural digitization is now more critical than ever. How do museums produce innovative, immersive experiences for the public?
In our previous post, we defined the term artclone. Now, let’s explore the new opportunities for value creation made possible by digitization. In this post, let’s consider the “artclone effect™ – what it is and how it changes the traditional museum experience forever.
THE ARTCLONE™ EFFECT
The “artclone™ effect” is a new vehicle for value creation – it creates new revenue streams through experience, digital, and artclone sales. When the museum visitor leaves the museum – they may purchase an artclone™ – taking a part of their cultural inheritance with them and integrating it into their daily lives.
The artclone effect also been found to increase overall gift store sales – in other, unrelated categories. This is a function of visual aesthetics and in-store customer experience, both of which are enhanced by the tasteful presence of artclones™.
The “artclone™ effect” also increases museum attendance through deeply immersive and memorable experiences.
This is a subject we discuss in a related article on museum experience design.
Barbara Dal Corso works at the intersection of art and technology. She is the co-founder of ARTficial™, the maker of the world’s first officially-licensed artclones.